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What Is Neuromarketing and How Can It Help Grow Your Business?

By January 13, 2016 December 31st, 2018 No Comments

Technology has touched every facet of our lives; from how we communicate and conduct business, to how we diagnose and treat illness. Using the latest technology, scientists have begun to unlock the secrets of how the brain works. Today there is an entirely new marketing strategy based on the latest understanding of the how the brain reacts to specific marketing methods and tactics – it’s called neuromarketing.

Born from the field of cognitive neuroscience, neuromarketing is a discipline that aims to understand and predict consumer behavior by studying the brain’s response to marketing stimuli.  This method helps marketing professionals understand the biological basics of persuasion and how media and messages affect our nervous system. This understanding can help marketers to craft and deliver messages that will appeal directly to the decision-making areas of the brain and drive consumers to action.

Learn the Secrets of Neuromarketing

Dr. Christophe Morin, CEO, founder and Chief Pain Officer of SalesBrain, is using neuromarketing effectively to dramatically increase marketing performance by specifically targeting the decision-making part of a customer’s brain! 

Digitek’s next Thought Leadership Webinar featuring Dr. Christophe Morin takes place on Tuesday, January 19th at 2pm EST (see link below to register). Titled “Neuromarketing: The New Science of Persuasion” this webinar will give you a comprehensive introduction to the science of neuromarketing.

You’ll learn about:

•The NeuroMap Model – how to scientifically capture, convince and close more sales

•The only six stimuli that can reach the decision-making part of your customers’ brains

•How to identify your customers’ specific pain points that drive their decisions BEFORE you craft your marketing message

•Develop strong, creative proof statements to demonstrate your value (what your customer can expect to gain) and support your unique benefits

You’ll come away with valuable techniques you can apply directly to your Managed Services business to positively influence your customers’ buying decisions.

To register for this FREE informative webinar CLICK HERE.  If you’d like to learn more about other powerful “non-traditional” sales tactics like these, check out Digitek’s “Partner Pro Selling to Win Program” where you’ll find on-demand, e-learning modules to help you grow your Managed Services business.

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