Digital marketing is defined as all marketing efforts that utilize the internet or an electronic device. By leveraging digital channels like social media, search engines, and other websites, businesses can connect with current and prospective customers. A website, blog, white papers, landing pages, and other content are digital tools that can help you to reach, engage and retain these prospects.
Digital marketing allows you to connect with your target market where they begin their buying process and directly deliver the right information to them, at the right time. And you can do this at a cost per lead that is affordable, profitable and in constant supply.
The Top 3 Benefits of Digital Marketing
It’s Cost Effective – Digital marketing is one of the most cost-effective ways to market your business. A strategically planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing tactics. Digital marketing levels the playing field – businesses of all sizes can take advantage of this medium. In addition, traditional marketing limits you to a certain geographic area; because digital marketing takes place online, you can reach a much bigger audience, giving you a bigger bang for your marketing dollars.
It’s Measurable – Digital marketing is one of the most measurable forms of marketing. Marketing analytics, like page views, time spent on your pages, knowing what content your visitors spend time and engage with, what “calls-to-action” can help you to better target your message, and develop your brand. If something isn’t performing as well as you’d like, the problem is easy to identify and change. You can even try several different things, measure which one worked best, and choose that option as the main strategy moving forward.
It’s Customizable – Today’s buyers are looking for a more personalized customer journey that just can’t be reproduced with traditional marketing. By knowing your targeted buyers’ interests and preferences you can tailor the marketing message they receive. One of the biggest benefits of digital marketing may be personalization.
Are you ready to shift your marketing efforts into overdrive with digital marketing? Sign up today for ARLINGTON’s upcoming webinar “5 Free Digital Marketing Tools Every Business Needs” coming up on October 24th, 2019. Click here for details!