For many businesses today, their website is the first contact a potential customer will have with their business. A website should be a dynamic environment, with frequent updates with new and unique content, blog posts, products, and lead magnets to keep visitors engaged and coming back for more.
Keeping your site updated is one of the most effective methods for staying relevant with search engines and driving traffic to your website consistently. However, this task often falls to the bottom of the priority list, and this neglect could actually be negatively impacting your bottom line.
With the rapid changes in website technology, it’s important to update your website every 3 to 5 years to keep up. If it’s been a while since you redesigned or updated your website, here are some questions to ask to help determine if it’s time for a tune-up.
- Has Your Website Lost Its Visual Appeal? In today’s climate, it’s most likely that your website will be the only interaction a customer will have with your business. What may have worked 5 years ago, may now look dated or poorly designed by today’s standards. Visually updating your site can bring it back in line with what your customers can expect from your business!
- Do You Regularly Update Content? Keeping your content updated builds trust and authority. If your blog hasn’t been updated for three months, you’re turning off potential customers who are seeking current information about your products or services. Fresh content attracts new visitors and keeps them coming back until they’re ready to buy!
- Is Your Website Mobile Ready? Today, our smartphones keep us online 24/7/365. It’s likely that a customer will start their relationship with your business on their phone. If your site isn’t optimized for mobile you can frustrate potential buyers and hurt your search ranking. If visitors can’t access you on their phone, it’s definitely time to update.
- Is Your Website Secure? Security is a major concern for every business, but it’s often overlooked. If you’re hacked and your clients’ information is compromised this could devastate your business. Revisit the platform on which your site is built to make sure it’s secure for every visitor.
Are you ready to take your website to the next level of user experience? We’ve partnered with the industry’s leading website developers at PartnerPro Solutions who can deliver what it takes to give your business a distinct advantage. Contact us for a free website assessment and let us show you how our website services can help you to grow your business!