What’s better than signing a new customer? Before you answer, “two-customers,” the answer is, retaining an existing customer. While it’s always a good thing to gain new customers, the fact is, it can cost 5 to 25 times more to gain a new customer over keeping your existing customers happy.
Customer service is important! So how do you keep your customers happy and engaged? By creating a customer service strategy that adds value to the relationship.
Let’s look at some customer service strategies that work to inspire loyalty and keep your business growing. But first…
What is a Customer Service Strategy?
A customer service strategy defines the standard of service and care afforded to your customers and sets requirements for meeting those standards. It plays an important role in building customer satisfaction and helps you to attract new customers, retain loyal customers, increase repeat business, and grow your bottom line.
There are many objectives for creating a customer service strategy. From leveraging convenience to personalization you can use these techniques to build a team that focuses on retaining and growing your existing customer base.
Here are some customer service strategies that you can implement.
- Onboarding Programs – Teach your customers how to best use your products or service to meet their needs. It’s a great way to personalize your relationship and will not only save the customer time but help them understand the value your product or service provides.
- Customer Feedback Loop – You can’t fix something if you don’t know it’s broken. A customer feedback loop provides you a way to collect, analyze and distribute customer reviews and surveys to improve your business and the customer experience.
- Customer Loyalty Programs – Don’t forget your best customers! Remember, they love your brand and deserve special treatment. A customer loyalty program is a great way to show them that you value their business, plus it makes customers more likely to continue to engage with your brand. Here at Arlington our Advantage Rewards Program pays customers back with every purchase. Points can be redeemed for a number of items, like gift cards, merchandise and cash on a VISA debit card.
Implementing a customer service strategy is the perfect way to show your customers you care and add value to every transaction. It will work to keep them engaged with your brand, and provide you with the feedback you need to improve your business and keep it growing!
