Is your website working like it should? Is it generating qualified leads? In today’s online world where customer buying decisions are driven by online research, your website is your business’ billboard. If you find that you’re not getting the results you would like from your website, it could be time to think about a website redesign.
Here are three areas to consider:
- Your Content – Does your website content reflect your brand? Your company’s voice? Is your site heavy on the industry jargon or too text heavy? With the short attention span of buyers today, they might not have the patience to read dense content filled with industry jargon.
- Is Your Technology Up to Date? – Using current technology can help to speed up the updating process. New features can add interest and functionality to your existing site (think responsive design for mobile access!). Technology changes rapidly…are you keeping up?
- You Need a Better Content Strategy – To remain relevant and improve your SEO, you need to regularly update your content. Blogging can add authority and establish you as a thought leader. Strive to answer customer questions and address their pain-points with relevant, helpful content. Great content can help to reduce customer service calls and position you as a trusted source of information.
- Your Site Looks Out of Date – When a customer lands on your site, they make a decision whether to stay or go in just a few seconds. That means you have to make a good first impression or you’ll lose them, and they won’t be back. The quality of your design is a direct reflection of your brand. A great design can help you to establish a level of trust and develop the customer relationship. Make sure your site is visually attractive, informative, responsive and easy to navigate.
First impressions matter. Is your website up to the task? Your potential customer is basing their first impression of your business on your website. Redesigning your site should not be taken lightly; it requires time, thought and potentially a monetary investment, but the rewards can be enormous.
What parts of your website are most important to your business and customers? Comment Below.
Ready to learn more? Contact us for a free website assessment from the Digital Marketing experts at ARLINGTON!