In today’s online world, it can be difficult to find ways to differentiate your business from those of your competitors. While there are many channels, techniques and strategies available to grow your business online, blogging is a low cost, high return technique that, when combined with social media, can give you a leg up on the competition.
B2B companies that blog generate 67% more leads than those that don’t. – HubSpot
If you’re hesitant to make the jump to blogging, whether it’s because of the time commitment, or you’re not sure how to get started, don’t worry! Blogging doesn’t have to be intimidating or overwhelming. Once you get started, a business blog can provide you with benefits that more than make the effort worthwhile.
Here are five major benefits blogging can give your business:
Attract the Right Customers
By providing information on your business or services, and publishing and promoting your blog on the channels your ideal customers are most likely to seek out information, you can directly reach potential clients and provide them with the information they’re seeking. This can help to build trust and awareness for your brand.
Drive Traffic to your Website
If you’re blog appears somewhere other than on your website, it can work to drive traffic to your site, online store, or contact pages by using in-content links.
Establish Thought Leadership
You can showcase your experience, expertise and knowledge about your industry by sharing high-quality content with your readers. Over time, this can establish you as a go to resource for customers seeking information about your products, services or industry.
Develop a Community
One of the biggest advantages of a business blog is the communication, collaboration and sharing that happens when readers leave comments. By posting a response, you can create a community of shared interests and learn about the needs and likes of your potential customers.
Create One-on-One Connections
Just because you start a business blog doesn’t mean it has to be all business! Try injecting humor, personal experiences and go off topic occasionally. It can make you more relatable and approachable to your readers.
A blog is a great marketing tool that can help you grow your business. While it does take time, dedication, and patience, once you get started over time you’ll begin to enjoy these, and many more, benefits!
If you are considering a blog for your business, but aren’t sure where to start, we can help! Give one our team members a call to learn more.