When a member of your sales team is asked a tough question on a call that they’re not sure how to answer, who do they turn to? Today, many companies are finding that having a subject matter expert (SME) on staff is a huge advantage in helping them close more sales.
However, simply having a subject matter expert on the team isn’t enough. Knowing how to best leverage your SME’s knowledge to the fullest extent can take your sales to the next level!
Here are some tips to best utilize your SME to drive sales.
What Is a Subject Matter Expert?
For those unfamiliar with the term, a subject matter expert is:
“A person with a special, in-depth knowledge from both a business and IT perspective that when shared with others, significantly enhances performance within an organization.”
An SME will offer real world experience and examples, business best practices and tricks of the trade to positively impact your sales team’s success and your business goals. Your SME will understand your business’ unique needs, objectives and goals and will work independently to deliver project tasks.
What Can an SME Do for My Business?
SMEs focus on user needs as their primary function. Their priority is to improve your process to positively impact your customer’s experience. By bringing an abundance of industry expertise to the table, an SME can help you to reduce project costs. And because they have an in-depth understanding of your challenges, they are a valuable “go-to” resource to help you improve your Managed Services business model and gain an overall big picture understanding of your customer’s business.
Want to learn more? Visit our website and take a look at the Partner Pro Growth Services.