Your website is the face of your business – it’s how customers find you, learn about your business, and if properly utilized, engage in your Managed Services. The days of using your website to “sell” your company are gone. Today, users are looking for a relevant website experience with customer-centric content.
Our recent Digitek study of over 10 major MSPs across the U.S. found that many Managed Service providers are missing the mark when it comes to properly using digital marketing techniques on their websites.
Here are five common mistakes we found that could negatively impact your website’s effectiveness:
Mistake # 1 – Using their website as a self-promoting “sales” platform and not as an educational source where users can find information that addresses their specific needs and pain points.
Mistake #2 – Offering too much information on a single page. A webpage works best when text is clear, concise and easy to read. Bullet points, lists and other design techniques can help to make a site easily viewable and links can direct visitors to more information about subjects they’re interested in.
Mistake #3 – Treating their website as a “one and done” informational vehicle. To keep visitors engaged, a website needs to be expanded and updated regularly with current, relevant content.
Mistake #4 – Ignoring “SEO.” Search engine optimization is how a website gets found online. More than just a buzzword, SEO services are in high demand for a reason. Incorporating basic SEO techniques can make a big difference when it comes to search engines finding your business’ website online… or finding your competitor’s.
Mistake #5 – Neglecting to measure website performance and making adjustments to improve effectiveness. Analytics can help you to understand what is working and, more importantly, what isn’t. A website is a living document that needs to constantly evolve in order to optimize its effectiveness. Understanding where you are can help you to get to where you need to be!
Managed Service providers can increase their website effectiveness by incorporating simple changes like these. The way to drive traffic, increase awareness and build relationships is by informing, educating and entertaining visitors.
Get the most from your website by providing relevant content that utilizes SEO best practices and addresses the specific needs of your visitors and watch your Managed Services business grow!