Social media has changed how we communicate, stay in touch, and grow our businesses. As a Managed Print Services provider or copier dealer, you’re constantly seeking new customers for your products and services. Social media is one way to engage with potential consumers that can boost lead generation by driving traffic to your website.
Your website acts as a digital storefront for potential customers so you’ll want to make sure it’s established, functional and includes a blog before you make a targeted effort to drive traffic to your site. Once you’re confident that everything is in order, it’s time to start driving traffic via social media.
Use Gated “Premium” Content
Gated content requires the reader to pass through a process, like filling in a contact form, in order to access premium content. This is one of the most commonly used online tactics for lead generation. Social media is used to promote a specific piece of “premium” content on your website that addresses a potential pain point or a prospect’s need for specific information. Content can include ebooks, whitepapers, free webinars, videos or other forms of rich content.
When a prospect clicks through to your gated content from a Facebook, Twitter or LinkedIn post, they are taken to a landing page where they can fill in their information in order to access your premium content. This gate acts as a lead qualifier, eliminating unlikely buyers (those who don’t fill out the form) and providing qualified leads (those who do) directly to your sales team.
Hosting a Webinar
Webinars can put your business directly into contact with prospects. Webinars are different than gated content in that they are a way to engage with prospects “live” in real time. Regardless of the topic, a webinar is a great opportunity to drive participants to your landing pages, product pages, blog posts, and other forms of gated content. Promote your webinars on your social media channels!
Practice Social Media Listening
Social media listening consists of tracking conversations around specific keywords, phrases or brands on social channels. Listening to both sides of the conversation can help you discover more lead generation opportunities as you can tailor blog posts to meet the needs of those conversing. Use social listening to monitor your brand. Monitor using hashtags, phrases and keywords.
Want to learn more? Visit ARLINGTON’s PartnerPro Digital Marketing solutions page to learn how to turn your website into a lead generation machine!