Trailblazers will often choose the road less traveled.
In many ways, it has been the mark of most successful companies for the past two centuries.
From the Industrial Age through the modern Information Age.
Innovation and emerging challenges bring opportunity.
In today’s digital age, the printer and copier sales industry is experiencing unprecedented change. With the rise of paperless workflows, the increasing adoption of cloud-based solutions, and the proliferation of mobile devices, the traditional model of selling printers and copiers has evolved. In order to stay relevant and competitive, printer and copier sales businesses must embrace innovation and adopt new strategies that reflect the evolving needs of the modern workplace.
Cloud-Based Integrations
One of the most innovative strategies for growing your printer and copier sales business in today’s digital workplace is to offer solutions that integrate seamlessly with other technologies. For example, many businesses now rely heavily on cloud-based document management solutions such as Google Drive, Dropbox, or OneDrive. By offering printers and copiers that are compatible with these services, you can position yourself as a valuable partner to businesses looking to streamline their workflows.
Managed Print Solutions
Another innovative approach is to focus on the benefits of managed print services. With MPS, businesses outsource their printing and copying needs to a third-party provider, who is responsible for managing the fleet of devices, ordering supplies, and ensuring that everything runs smoothly. By positioning yourself as an MPS provider, you can help businesses reduce their printing costs, improve their security, and simplify their operations.
Have you incorporated a remote, work-from-home, MPS strategy for your legacy office MPS clients? Many companies have remote work force that are likely reporting ink jet or toner supplies on expense reports that are excessively taxing their bottom line. Adding cost-effective mono laser printers into a remote WFH fleet can save those clients money and a new sales and revenue opportunity for the dealer.
Getting Social
Social media is another key tool for growing your printer and copier sales business in today’s digital workplace. By leveraging social media platforms such as LinkedIn, Twitter, or Facebook, you can reach a wider audience and position yourself as a thought leader in the industry. If you have video content, create a YouTube page for your business and “how-to” and support videos as a free value-add to your customers. Best of all, these social media platforms are available at no additional cost. By sharing relevant content, engaging with your followers, and showcasing your expertise, you can build trust and credibility with potential customers.
Keep Following The Latest Trends
Finally, it’s essential to keep abreast of the latest technologies and trends in the printer and copier sales industry. For example, as more businesses adopt mobile devices, there is a growing need for printers and copiers that are compatible with smartphones and tablets. By staying up-to-date with these developments and offering cutting-edge solutions, you can differentiate yourself from your competitors and position your business for long-term success.
In conclusion, the printer and copier sales industry is undergoing rapid change; therefore, it’s essential for businesses to embrace innovation and adapt to the evolving needs of the modern workplace. By offering solutions that integrate with other technologies, positioning yourself as an MPS provider, leveraging social media, and staying ahead of the latest trends, you can grow your printer and copier sales business and remain relevant and competitive in the years to come.
ARLINGTON is a distribution partner dedicated to working with resellers to drive their business to continued growth in an ever-evolving workplace. Learn more about how you ARLINGTON can assist you in finding new areas for growth.
