Many resellers circle April 15th as the end of the “tax-time sales” window—but savvy imaging supply and office machine resellers know that the real opportunity continues well beyond the filing deadline.
Why? Because tax refunds fuel B2B spending.
Did you that know 2/3 of the tax returns in 2024 resulted in a tax return? Businesses and professionals receiving tax returns often reinvest those dollars into operational upgrades, including printers, copiers, toners, and office equipment. April 15th may signal the end of tax prep, but it marks the beginning of a short window where decision-makers are flush with extra cash and actively looking to enhance productivity.
It’s also Q2—when budgets open up again.
The second quarter is when many companies re-evaluate their goals and allocate remaining funds. Departments that delayed Q1 purchases due to budgeting or uncertainty now have clearer direction—and spending authority. That makes April through June a prime time to promote bundled deals, equipment upgrades, and supply replenishment plans.
Here’s how to keep the momentum going:
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Target post-tax spenders. Use email campaigns and digital ads that speak directly to businesses with leftover budgets or fresh refunds to spend.
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Position your products as upgrades. Highlight how replacing aging printers or switching to high-yield compatible toners can lower costs and improve workflow—right in time for mid-year business goals.
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Bundle and save. Package popular machines with compatible supplies, service plans, or installation support to increase average order value.
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Leverage seasonality. Tax time may be over, but spring is still prime time for office refreshes. Frame your offering as part of a broader “spring upgrade” theme.
The bottom line: April 15th isn’t a stop sign—it’s a checkpoint. Keep your marketing active, stay in front of business buyers, and tap into that wave of post-tax optimism. With the right strategy, resellers can turn Q2 into a growth engine.
